Ask three contractors what a landing page costs and you will get three numbers that differ tenfold. This is not because someone is cheating. They are selling different things under the same name: one sells a layout, another sells a page that is ready to receive paid traffic.
This guide does not list “market averages” — they age quickly and say little about your case. Instead it shows what the price is made of, how the three common ways of ordering differ and what to ask so that quotes become comparable.
What you are actually paying for
A landing page that brings leads consists of six kinds of work. A low price usually means some of them are simply not included.
- Conversion: structure, offer, headline and button texts, the order of arguments.
- Usability: the form, navigation, behaviour on a phone.
- Design: the visual part — the thing most quotes are limited to.
- Search: titles, descriptions, headings, indexing settings.
- Speed: image formats, fonts, clean build.
- Analytics: conversion tracking, connection of the form to a CRM or mailbox.
When comparing prices, compare the lists first. A design-only quote and a quote for all six are two different products.
Three ways to order
| Freelancer | Agency | Fixed-price sprint | |
|---|---|---|---|
| How the price is set | Per hour or per project, often revised along the way | Estimate after a discovery phase | Named before the start, does not change |
| Timeline | Depends on one person's workload | Weeks to months, with approvals at each stage | Fixed number of working days |
| What is included | Usually one skill: design or build | Everything, with a team and a manager | A defined list of work for one page |
| Main risk | You assemble the missing parts yourself | Budget and time for a single page | The scope is limited to what is on the list |
| Fits when | You have a ready text and structure and can manage the work | A large site, a rebrand, many stakeholders | You need one page for a launch or an ad campaign, quickly |
None of the options is “right” in general. A freelancer is a good choice when you know exactly what to build. An agency makes sense for a big project. A sprint fits a narrow task with a deadline.
What makes the price go up
- No text. If the contractor writes the offer and the copy, that is separate work — and usually the most valuable part.
- Custom illustrations, 3D and video. They look impressive and take the most hours.
- Several pages instead of one. Pricing page, case studies, blog — each is a separate task.
- Integrations. CRM, payments, a product demo embedded in the page.
- Rounds of approval. The more people approve the layout, the longer and more expensive it gets.
8 questions to ask before you pay
- Is the price final, and what exactly can change it?
- Who writes the text — you or the contractor?
- How many rounds of edits are included, and how long after launch are fixes free?
- Who owns the result: the design files, the code, the account on the platform?
- Will the page be adapted for phones and checked on real devices?
- Is analytics set up, and will form submissions be counted as conversions?
- What platform will it be built on, and can your team edit the text without a developer?
- What does the contractor promise about results? Be careful with anyone who guarantees a specific conversion percentage in advance — it depends on your traffic and your offer, not only on the page.
An example of a fixed price: ours
So that the guide is not abstract, here is how our own pricing is arranged. It is published openly, and each line has a defined scope:
| Format | Price | What it is |
|---|---|---|
| Audit & Fix | $990 | We find and fix the weak points of an existing page in 5 working days, with a before/after report |
| 7-Day Sprint | $1,490 | A new landing page in 7 working days plus 14 days of fixes |
| Growth subscription | $2,490 / month | Continuous improvement: one task in work, releases every 48–72 hours, pause or cancel at any time |
| Scale subscription | $3,990 / month | Two tasks in parallel, multi-page sites, CMS and custom code |
Use this table as a template for comparing other offers: a price, a deadline and a list of what is inside. If a quote lacks any of the three, ask for it before you sign.
7-Day Sprint: a landing page in 7 working days for $1,490 — design, build on Framer, Webflow or clean code, SEO basics, analytics and 14 days of fixes after launch. An AI SEO competitor audit ($300) comes as a gift. The price is fixed before we start; the rights and source files are 100% yours.
See pricing → 💬 Ask About Your Project on WhatsAppIn short
- Prices differ so much because the scope differs. Compare lists of work, not numbers.
- Freelancer — when you manage the work yourself; agency — for large projects; sprint — for one page with a deadline.
- Ask the 8 questions before paying, especially about the final price, ownership and fixes after launch.